Find out what the rest are doing, then make yourself the best

Competitor Audit

  • Operation Hospitalitys 1000 point review system

    Our mystery auditors, who have decades of experience, use systems and questions that they have built to collect data from your competitors to see where your venue is at.

  • Detailed Analysis

    Once we’ve got the data, we dig in. We highlight strengths, any improvement areas and best practices that can build on your business and increase revenue.

  • The "How To"

    One thing we do differently, we build a “How To” using the data, your strategy and your aspirations for the business. Step by Step specific SOP’s for your business.

Competitor Analysis

A Competitor Analysis is all about giving you the bigger picture. It’s not just about what’s happening inside your own business — it’s about understanding how you measure up against the places your guests could choose instead.

At OH, we dig into your local competitors and break down the details that matter. That means looking at their pricing strategies, spotting any stand-out ideas they’re doing really well, and identifying the gaps in their offer that you could use to your advantage. We also look at what they’re not providing guests — whether that’s service, product range, or overall experience — and how you can step in to fill the gap.

We go further by building an anonymous picture of their money situation. Without ever naming names, we estimate their spend, turnover potential, and margin opportunities, giving you a sense of how they’re operating behind the scenes.

The end result is a clear, practical report that shows you not only where you stand today, but also how you can outshine the competition tomorrow. It’s insight that lets you make smarter decisions, stay one step ahead, and claim your space in the market with confidence.

Why Your Venue Needs It

Running a great venue isn’t just about what happens inside your four walls — it’s about knowing what guests are comparing you to. Whether it’s the pub down the street, the café with the Instagram buzz, or the hotel offering package deals, your customers are constantly making choices.

A Competitor Analysis shows you exactly where you stand in that choice. Maybe your prices are out of step with the market. Maybe a rival is offering something unique that’s pulling people in. Or maybe they’re missing something vital that you could deliver better. Without this insight, you’re guessing — and in hospitality, guessing costs money.

By understanding how your competitors price, perform, and present themselves, you’ll see the opportunities to sharpen your edge, attract more guests, and keep your regulars loyal. It’s the kind of knowledge that turns “keeping up” into “getting ahead.”